Consumer Duty

In July 2022, the Financial Conduct Authority (FCA), introduced the Consumer Duty – a new set of rules for better consumer protection.

The Consumer Duty includes an underlying requirement that firms should be able to demonstrate clearly the actions that they have taken to comply as well as the outcomes of those actions.

This is precisely the kind of challenge that Voyc was created to help with. 

In July 2022, the UK’s financial services regulator, the Financial Conduct Authority (FCA), introduced the Consumer Duty – a new set of rules for better consumer protection. The Consumer Duty includes an underlying requirement that firms should be able to demonstrate clearly the actions that they have taken to comply as well as the outcomes of those actions. 

This is precisely the kind of challenge that Voyc was created to help with. 

Want to find out more? 

You can read more about the new rules on this page and also in our Consumer Duty update on the Voyc blog.

UK regulated firms should also refer to the FCA’s final rules and guidance for the Consumer Duty in Policy Statement and Finalised Guidance.

Consumer Duty

FAQs

What is the new Consumer Duty?

Through the Consumer Duty, the FCA wants regulated firms to give full consideration to the best interests of their customers in everything they do – operationally and strategically. 

Compared with the previous regulation, the Consumer Duty focuses less on detailed rules for firms to follow and very much more on customer outcomes that firms are expected to deliver. And to demonstrate that they are delivering – whenever requested by the regulator.

The main elements of the Consumer Duty are the new Consumer Principle, the three Cross-Cutting Rules and the four Outcomes.

The Voyc Action Checklist

The Voyc Action Checklist on the new Consumer Duty covers – at a glance – the key steps you need to take to comply with these important new rules. 

Includes:

FAQs

What are the Consumer Duty rules?

The FCA’s expectations in the new Consumer Duty are summarised in the new Consumer Principle, which requires firms to:

‘act to deliver good outcomes for retail customers’

It’s important to note that “good outcomes’’ here is based on the viewpoint of its own customers. Therefore, each firm must take time to consider and decide what makes a good outcome as experienced by the customers in its particular target market. 

What’s more, published guidance on the Consumer Duty stresses the requirement for every firm to pay close attention to the needs and circumstances of vulnerable customers in its target market.

The three Cross-Cutting Rules define the underlying behaviours and approach that firms should adopt under the Consumer Duty. The FCA is likely to test the actions of individual firms against the standards set by these rules:

Consumer Duty
Consumer Duty

FAQs

What are the four outcomes in the Consumer Duty?

The four outcomes are a crucial part of the new Consumer Duty because they define the results that the FCA expects firms to deliver – and to show that they have delivered:
Ensuring the products and services offered are properly designed to deliver good outcomes to customers in the firm’s particular target market.
Again, taking account of the particular needs and circumstances of the target market, ensuring that pricing is fair and reasonable, delivering good value to customers.
Designing and producing all customer communications in a way that meets the requirements of the customers for whom they are intended – including clear and adequate information of any risks involved.
Providing customer service that offers good and easy resolution of customer’s enquiries through channels that are clearly suitable for the firm’s target market in each case. This outcome includes customer complaints, insurance claims and the ability for customers to switch providers as readily as possible.

FAQs

What are the key deadlines for the Consumer Duty?

31st July 2023, for all existing and new products and services

31st July 2024, for products and services held in closed books

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FAQs

How can Voyc help?

In the Voyc Action Checklist featured below, we highlight a total of 22 different ways in which Voyc can help financial services firms meet the detailed requirements of the new Consumer Duty. 

These can be summarised into four key areas:

By compliance monitoring 100% of your firm’s customer interactions and delivering instant alerts when potential issues arise, Voyc enables the business to maintain a constant focus on delivering the best outcomes for customers. This covers the four key areas of the Consumer Duty: Products and Services, Price and Value, Customer Understanding and Customer Support. 

What’s more, you can tailor the comprehensive MI that Voyc delivers to the precise needs of the business at all times.

The Consumer Duty clearly states that firms are expected to validate initiatives and developments aimed at delivering good customer outcomes, by conducting reasonable tests. 

Voyc can help you implement, measure and evaluate the results of those tests, in a way that fully documents and supports the resultant decision-making.

Voyc provides detailed and unambiguous insight into customer interactions – setting the scene for open and constructive communication and teamwork throughout the business’s customer-facing operations.

This helps to deliver an internal culture that is fully focused on delivering good customer outcomes – as clearly expected in the new Consumer Duty.

The FCA has made it clear that it requires firms to be able to provide clear evidence of their compliance with the Consumer Duty. 

The data-based insights and reports that Voyc produces enable firms to deliver detailed feedback on the business’s customer interactions and the impact these have on all four of the Customer Outcomes underlying the Consumer Duty.

For further information, without obligation, contact Voyc:

consumer-duty-booklet
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The Voyc Action Checklist

The Voyc Action Checklist on the new Consumer Duty covers – at a glance – the key steps you need to take to comply with these important new rules. Includes:
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